The logos I produce have to be created with their primary use a main consideration. If the logos are destined for websites then clarity at smaller sizes is important, some logos will be destined for engraving, vinyl cutting or embroidery which requires cleaner designs in vector file format with a limited colour pallet. Poster designs for litho print or digital print can be more complex and detailed but a sympathy for the business or product is important when considering colours, fonts and images used. I use a combination of Adobe Illustrator, Photoshop and InDesign along with some smaller software packages for rendering textures and 3D effects to achieve the various required effects and designs.
